Enterprise Marcom and DAM

Most of the questions we get from Enterprise Marketing Communication departments is around how to use a Digital Asset Management system to serve their internal customers. There are several stakeholders here that needs to benefit from a DAM system and all need to somehow work with the same assets. These stakeholders include: Creative Marketing Staff Members: Need to work with work-in-progress files an ...

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Benefits of DAM

Accessibility DAM systems decrease the time to locate the digital assets and enable organizations to fully control access to their high value media files very quickly. Assets can be found easily with a search engine. Repurposing Most of the time organizations face recreating media material when they cannot locate it. With a DAM system, the time spent for recreation of media is minimized. The media materi ...

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