MAM vs. DAM – When To Use One Over the Other

The debate on selecting a digital asset management (DAM) or a media asset management (MAM) solution can be easily resolved.  The keys to resolving the debate are (1) understanding how DAM and MAM function and (2) knowing what assets primarily need a DAM or MAM. Media asset management systems (MAM) predate digital asset management systems (DAM).  Media asset management systems were developed to manage the ...

Read More

Web 3.0 and DAM

http://youtu.be/QQVnTagnfvk Mark Davey, President of the DAM Foundation, will discuss the future of DAM and how the future of  digital asset management relate to Web 3.0 at the Henry Stewart Digital Asset Management Conferences in New York City and London.  The DAM of the future should match Nicholas Negroponte's theory of the semantic agent / semantic search experience discussed in Nicholas's book, Bein ...

Read More

How Digital Asset Management Will Improve Your Customers’ Experience

Digital media is in each stage of the customer buying cycle from awareness, evaluation, purchasing, use and brand loyalty.  In each stage, digital assets are used differently in marketing materials and messaging.  The assets must be created, re-purposed, sorted, stored, approved, distributed and archived.  Collaboration and access to the assets takes place at each stage and must be regulated.  Once appr ...

Read More

Are Customers Satisfied With Their DAM?

In 2014, The Real Story Group conducted a survey on users' perspective on general digital asset management (DAM) and Media Asset Management (MAM) functions - implementation, use cases , etc.  Real Story Group will discuss their findings on Thursday, April 2, 2015 between 12:00  to 12:30 PM EDT. The topics to be covered are: Are users satisfied with the technology? Who is now leading the DAM pro ...

Read More

Is Your DAM Ready for the Cloud?

The deployment of a digital asset management is an important factor in any DAM project. On-premise, cloud or hybrid deployments have benefits and drawbacks. For example, the cloud deployment can benefit a company by reducing IT cost in terms of labor and hardware maintenance.  However, a drawback may exist.  In some circumstances, a DAM's performance may be reduced in the cloud - especially when working ...

Read More
1 4 5 6 7 8 9 10 11