How Digital Asset Management Will Improve Your Customers’ Experience

Digital media is in each stage of the customer buying cycle from awareness, evaluation, purchasing, use and brand loyalty.  In each stage, digital assets are used differently in marketing materials and messaging.  The assets must be created, re-purposed, sorted, stored, approved, distributed and archived.  Collaboration and access to the assets takes place at each stage and must be regulated.  Once approved, the assets must be communicated to the customer through the correct channels.

After combining these factors together, it becomes apparent that the digital assets are the center of the customers’ experience and the business process.  Managing digital assets is critical to a business’ success.  The solution is using a digital asset management (DAM) system as a hub for regulating activity and ensuring quality control.

A DAM stores assets as well as regulates the process and communication both within the company as well as with the customers.  When a DAM is connected to PIM (product information management), CRM (customer relationship management and MRR (marketing resource management), users gain more insight on how to properly leverage there in assets.  Connecting the DAM to communication channels and customer support platforms enables a company to personalize communication to customers as well as improve the quality of customer service.

In conclusion, a DAM is not just for creative review and marketing; the assets contained in the DAM are the core of a business operation and customer experience.  That is why a DAM is not just a piece of an enterprise management solution but the hub of it.

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