Salesforce.com MAM Bridge
The Salesforce.com Media Asset Management (MAM) Bridge provides the missing component in the marketing asset management systems. Usually MAM and DAM systems are used by creative departments of the marketing organizations. Content created by the marketing departments is placed in the DAM and MAM systems and is approved for general use after going through several workflow steps. Once the content is approved and ready for distribution, MAM/DAM systems don't connect very well with the end users of this content. In majority of the organizations, end users are sales people trying to sell the company's products out in the field. The Salesforce.com MAM Bridge allows the sales staff to access the approved marketing materials within their customer relationship management (CRM) system.
The Salesforce MAM bridge also allows digital asset management (DAM) and media asset management (MAM) applications to expose the general use assets such as PDFs, PPTs, product images, product demo videos and illustrations within Salesforce.com. Users can easily download this content with a single click or email it to their contacts and leads directly from Salesforce without downloading. The email record is stored in the activity history of the contacts. Using different format conversions, the system can also create customized versions of the brochures such as a PDF document including only the product images that the prospect is interested in.
Salesforce.com MAM Bridge currently supports OpenText Media Management and Elvis DAM. Contact us to learn more.