The shift from ‘any-old-channel’ marketing to true multichannel marketing.
To win customer loyalty today, you must provide a compelling customer experience that merges the physical and digital worlds. With multichannel customers spending three to four times more than single-channel customers, it important that organizations review their business processes and technologies to adjust to this new reality.
How can a DAM strategy help in organizing and distributing your digital content?
Beyond the technology, you can improve your ROI with advanced and custom KPI which anticipate and proactively respond in a reliable, dependable way to customers’ ever-changing needs and higher expectations.
In this webinar, we discuss partner collaboration that gives you control of your assets without compromising your partner’s ability to deliver contracted work. We also explore the trade-offs and gains as all parties adjust to this new marketing platform enabled by DAM.
Bulent Dogan, Senior Solution Architect and CyanGate’s Founder, will be presenting how DAM integrations can improve multi-channel strategies.