04 Jun 2021

3 Communication Strategies For Successful DAM Adoption

From my experience, people are hesitant about “learning something new”. Let’s face it, change is difficult, and adding new technology, like a Digital Asset Management tool, probably won’t make it easier. 

However, preparing your company and future users early and creating a plan of ongoing communications is an excellent way to ease forward that change and to promote your DAM. In this article, I’m going to share with you three communication strategies that can help with successful DAM adoption.

DAM Awareness

Make the most out of your company’s channels. Using your company’s intranet, email, newsletters, company’s social media, and internal meetings will help expand your outreach of promoting the new tool. 

A communications timeline or plan can help keep track of what and how you communicated to your future users. Breaking it down into sections such as pre-launch, launch, and post-launch activities will be a great way to keep users updated and informed. 

For pre-launch, communicate that something new is coming and will make their day-to-day work life easier. Launch communications can include announcing the new tool and when trainings will be available. Last, post-launch communications are a great way to continue communication to your end-users by informing them about upgrades and new features.

DAM Training

Training will not only help your users get comfortable with the DAM, but it’s also a good way to keep communication between you and your end-users. Hosting multiple trainings such as quarterly sessions or onboarding new staff can provide feedback and give your users a sense of collaboration. 

Although having trainings throughout the year would be ideal, that might not be possible. This is where resources become very important. From my experience, I can’t emphasize enough how important it is to have resources available to your users.

One of the most popular and straightforward resources are on-demand videos. An overview video can help with onboarding for new users, while short (one to two minute) “how-to” videos can assist with repetitive questions and demonstrate new features. Providing a variety of these resources can also aid in the creation of new topics for additional communication pieces to share with your audience.

DAM User Support

Establishing a simple process to allow users to reach out for assistance will lead to a positive customer experience. This in turn will build trust as you provide them with dedicated support and a chance to offer their suggestions for tool improvements. Whether this is done through email, a shared inbox, or internal communications such as Yammer, Slack, Teams, or Skype, having this ability creates an ongoing dialog between you and your users.

In the end, keeping a clear communications plan on how and what you are communicating will lead to greater user adoption. These interactions are not only beneficial to having your users want to use the tool, but it also provides the opportunity to listen. Listening is the key in understanding what is wanted and what is needed to continue the journey of maturing your DAM.