13 Sep 2018

FADEL Announces Integration of Rights Cloud into OpenText Digital Asset Management Solutions

Joint Solution Delivers Digital Rights Management to Marketers and Advertisers at Large Brands

FADEL today announced that it has made Rights Cloud available for integration and resale by OpenTextTM, the global leader in Enterprise Information Management (EIM). This integration enables users to check and clear digital assets against contract rights terms directly from OpenText Media Management. The integrated solution enables OpenText users with a single “rights” source across agreements, talent and assets.

With instant access to asset rights, customers significantly mitigate corporate risk created by advertising content misuse. By automating talent and content rights management across photos, videos, music, voiceover, and licensed products, Rights Cloud empowers brands to significantly maximize their content ROI and increase process efficiencies.

“FADEL has been an innovative leader in the Rights and Royalty Management space, offering cloud-based solutions to some of the world’s leading brands in Media, Publishing, Health and Beauty, Fashion, FMCG and Pharmaceutical industries,” said Tarek Fadel, Founder and CEO of FADEL. “We are excited about the partnership with OpenText, as our joint solution allows global brands to better manage their marketing content, allowing them to reliably, accurately and more affordably reuse their digital assets to create more campaigns in a fast moving omni-channel world.”

“We’re pleased to be going to market with FADEL, a leader in rights management technology,” said Guy Hellier, VP of Product Management at OpenText, “Our enterprise customers will get an experience that’s completely integrated with their OpenText Media Management user interface. This will help potentially remove prior barriers and delays in getting their content produced and delivered on time and in context.”

About Rights Cloud by FADEL:
Rights Cloud by FADEL is a powerful marketing technology that provides a single “rights” source across agreements, talent and assets — arming organizations with content governance & compliance and smart insights for advertising content. The Digital Rights Management solution enables marketers and advertisers to accelerate campaigns, mitigate risk and reduce costs by gaining full visibility into when, where and how content can be used. Brands and their agencies are able to manage talent profiles, stock agencies and license agreements; validate content use for advertising campaigns; reuse and repurpose existing content; and track against online usage, asset expirations and violations. For more information, visit

About FADEL:
FADEL, innovator of rights and royalty management software, has worked with some of the biggest names in media, life sciences, fast-moving consumer goods, publishing, high-tech and advertising. By automating talent and content rights management across videos, photos, ads, music, products and brands, and streamlining the processing of licensing royalties, FADEL’s cloud-based solutions have empowered businesses to significantly maximize revenues and increase process efficiencies. Founded in 2003, FADEL is headquartered in Rye, New York, and also operates offices in New York City, Los Angeles, London, and Lebanon. For more information, visit