What is Digital Asset Management (DAM)? You are working with rich media assets as a part of your business processes. You need to find what you need whenever you want it, regulate how your digital assets are being used, who is using them, or who has access to them. At the same time, you need to distribute your media to the proper channels in the right way or automate your distribution workflows. A perfectly designed DAM system with your business-specific integrations and workflows would be the fuel of your business.