How to Automate Marketing Operations for Streamlined Digital Asset Management

Omnichannel commerce is essential for organizations to sell and service customers today. Creative teams lie at the heart of this strategy, requiring seamless collaboration and efficient management of creative assets across various platforms. The key to scaling such operations lies in automated workflows and a centralized hub for digital asset management (DAM). But how does one navigate this journey in a large, multi-brand organization?

Speakers:

What You’ll Learn?

• Insights into solving common pain points and bottlenecks for creative teams.
• Learn best practices for integrating key technologies like DAM, PIM, and eCommerce.
• Identify areas to prepare your teams for successful omnichannel commerce.
• Real-world experience in tackling creative operations challenges from industry leaders.